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Oct
2013

Ningbo: Consumer attitudes

Wealthy consumers in Ningbo are knowledgable about luxury. They are not only clear about the history of luxury brands, but they know which products are core to the brand. They are also more mature than general middle class luxury consumers.

It is considered by others that the reason the Ningboness choose to have luxury goods is not for their status, but for a favour. Certainly, the motivation of business use and gift giving is still strong here…

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