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Oct
2013
New terms of engagement
category : Brands & Management | Luxury insights China © 2016 FDKG Ltd.
There was a time, not long ago, during which luxury brands could expect Chinese consumers to ‘come and buy’, rather than ‘having to sell’ to them. The vast majority of people walking through the door were pretty sure that they were making a purchase just because they could and they had the cash. For the sales staff, their job was to some extent involved a simple demonstration and little persuasion…
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