There was a time, not long ago, during which luxury brands could expect Chinese consumers to ‘come and buy’, rather than ‘having to sell’ to them. The vast majority of people walking through the door were pretty sure that they were making a purchase just because they could and they had the cash. For the sales staff, their job was to some extent involved a simple demonstration and little persuasion…

The full article content is only available to Luxury Insights China subscribers.

Share/Bookmark