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Media coverage in China: Understanding the necessity

With the expansion of geographic reach, the growing competition, and the business potential of the market projects, luxury brands in China have invested heavily in communicating with their target consumers through all forms of advertising, media exposure, events and digital activities. In 2012, there was an increased level of promotion via TV advertising and large-scale events, which pushed up the overall investment bar for brands that are currently in the process of expanding and those preparing to enter the country……

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