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Feb
2013

Media coverage in China: Focusing on the core

Story, story, story!

In a mature market while brands have had along-standing presence and consumers are relatively sophisticated, there is less need for the introduction of the brand. But in a fast growing market like China, gone is the time when people just spent on internationally renowned brands without needing to know much of what they stood for……

The full article content is only available to Luxury Insights China subscribers.

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