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Tan Lun
Special Reports
Feb
2013
Media coverage in China: Focusing on the core
category : Brands & Management | Luxury insights China © 2016 FDKG Ltd.
Story, story, story!
In a mature market while brands have had along-standing presence and consumers are relatively sophisticated, there is less need for the introduction of the brand. But in a fast growing market like China, gone is the time when people just spent on internationally renowned brands without needing to know much of what they stood for……
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