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Aug
2014

Luxury furniture consumers: The aspirant

Description
31-40 years old
Annual salary over 300k RMB, the core of the middle class
Confident and self-satisfied, sense of belonging to the upper middle class
They already have assets and a successful career but have higher goals to achieve
They focus on progress and accumulation in terms of working experience, social network and financial investment
They own at least one property or are about to change to a better one
They are planning to have, or have just had children

Their lifestyle
They drive to work….

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