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Luxury furniture consumers: Rich 2G

41-50 years old
500k+ RMB annual salary
Respectable, tasteful, stable, reserved and understated
Have a successful business and social status
Self-fulfillment, and pay attention to the economy and politics
Pay attention to detail and quality, have an artistic style and taste
Care about their health and relaxation, the family, the environment, their lifestyle and social network, and looking for new things to experience
Have a family and emphasis on their children’s development, education and family relationships

Their lifestyle
Drive to work
Often travel on business trips….

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