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Luxury Cosmetics – October 2013

China has become the world’s most important cosmetic market. Successfully entering the market and becoming the second L’Oreal or Shiseido in China, is the dream of many other foreign cosmetic brands. The changing psychology of Chinese women is directly affecting the Chinese cosmetics market, requiring brands to have a clear and current understanding of Chinese female thinking. According to our analysis and research, and the views of other industry experts and the media, Chinese women has seven main consumer psychologies towards cosmetics consumption: …

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