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Mar
2014

Luxury brands start to sponsor Chinese dramas

It is not uncommon for Chinese TV audience’s to see a wide variety of luxury goods in Korean TV dramas shown on their TV channels, for example in the most popular drama recently ‘My Love from the Star’. The life of actors in TV dramas is a lifelong pursuit for most people. However, Chinese TV dramas often brings a completely different feeling to the audience, often comedy! The rich second-generation in the show wear sportswear from a local brand or drive a car valued at less than 100,000 RMB, simply because of sponsoring brands. …

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