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Apr
2013

Luxury brands on Weibo

Brand building through Weibo is an indispensable activity for a company’s marketing communication strategy. The purpose of any brand to establish a Weibo site involves improving brand awareness, maintaining consumer loyalty, and creating brand associations. Although more luxury brands are turning to Weibo platforms for marketing, some are still hesitating. Among the 153 luxury brands we currently monitor, 35. 9% do not have an official Weibo presence. In particular fashion and watch brands who should use it to maintain brand positioning; some are operated by distribution partners in China who focus on short term revenues and not promotion…..
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