There is undoubtedly a perception that if you are a big and well established brand in China such as LV, mall operators will bend over backwards to accommodate you and give you the best possible position. Perhaps now in a more competitive environment, this is not the case, no matter how big you are! When it opened, LV were offered the choice of space and other incentives to become the anchor tenant of the Shin Kong Place mall in Beijing, which at the time was new and not in a popular shopping district. They turned this offer down.

Over the last few years, this mall has become one of the most successful in Beijing and when LV wanted to move in, …

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