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Jul&Aug 2014 – Publisher’s opinion

Smoke and mirrors is often a term associated with magic tricks and illusions, but in China, we could probably apply it to many things including product pricing and manufacture, but there would be a whole host more as well.

The combination of a cultural short term attention span, and the willingness to turn a blind eye, have left Chinese consumers paying over the odds and often for products that are home made, but presented as ‘international’. Their rush to earn money and go out and spend it, and to be seen doing so has meant their purchases are not researched and decisions are made for face and not for practical or economic reasons….

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