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Its time for brands to take the reins

Every observer of the Chinese luxury sector knows one thing at least about it; spending has slowed and so has the market growth in the last 24 months, and for many they worry that the doom and gloom presented in the media, that paints a picture of a total disaster for the industry. The boom years have gone and we are now in a period of stabilisation and slow maturity, at least in the tier one cities.

This picture will no doubt put fear into the minds of those executives for whom China has always looked attractive, but as yet they have not addressed it, and it will also cause those who lead brands that have entered the country with a partner, to consider whether they made the right decision or not at that time. Either way, there may be some confusion as to what to do for the best. …

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