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Infiniti ride the wave of TV sponsorship

The Chinese luxury market is always full of opportunities even if the media would have us believe otherwise. Even in the high-end car market where three major German car brands have held sector domination for many years, a new entrant can still attain a good share of the market through effective marketing activities.

Since entering China in 2007, the high-end brand of Nissan, Infiniti has been underperforming and fallen far behind its Japanese competitor Lexus. However, a foresighted advertisement and sponsorship investment helped the brand quickly re-established its reputation and open up the market…

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