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Jun
2014

Infiniti ride the wave of TV sponsorship

The Chinese luxury market is always full of opportunities even if the media would have us believe otherwise. Even in the high-end car market where three major German car brands have held sector domination for many years, a new entrant can still attain a good share of the market through effective marketing activities.

Since entering China in 2007, the high-end brand of Nissan, Infiniti has been underperforming and fallen far behind its Japanese competitor Lexus. However, a foresighted advertisement and sponsorship investment helped the brand quickly re-established its reputation and open up the market…

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