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Dec
2013

How the restrictions bite

The restriction in Tianjin may have a relatively small impact on the luxury car market. Most the consumers who are stopped by the high license plate fees are not wealthy and plan to buy cars cheaper than 300,000 RMB (US $49,500). It may make a small group of people who are willing to buy an entry-level luxury car at 300,000 to 400,000 RMB turn to a cheaper brand because their overall budget will be restricted. But for the rest of the buyers, faced with a license plate that is expensive and hard to buy, they are likely to prefer to purchase a better car than they might have initially planned because it may be their only chance of getting a car on the road…
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