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High-end and luxury furniture increases in popularity

Furniture tends to be sold through two channels in China. The first are direct stores owned by either a partner or the brand itself, the second are large furniture malls, often covering three or four floors. According to the National Building Materials Association the sales of large-scale malls in 2012 dropped by 2.46% over 2011, and were 1246.7 Billion RMB……

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