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Jun
2013

Guangzhou: Consumer attitudes

The reform and opening policy initially implemented in the Southern region of China, in Guangzhou and Shenzhen, initiated the earliest generation of rich Chinese and private business owners in the country. As a neighbour to Hong Kong, Macao and Taiwan, local people have cultivated their experience to become pioneers of luxury in Mainland China. Their understanding of brands is well developed, and not only do they understand which one matches their identity and status, but also have accepted new brands and products very quickly.……
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