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Nov
2013

Getting closer to the truth: it’s down to those you know

So if online surveys are likely to deliver varied results weak in value, do face-to-face interviews deliver more reliable results with more depth and meaning?

Embellishment of the truth exists in China whether a question is asked online or face-to-face, so don’t assume that by sitting in front of someone or speaking to them by phone is necessarily likely to increase the accuracy of the answers you are given. The potential loss of face that could come by admitting one’s real situation far outweighs the risk of being found out for telling a few white lies. …

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