Almost 10 Million couples marry in China every year, creating an estimated annual market value of 382 Billion RMB. The scale and expenditure on a wedding can vary dramatically, for example in Hangzhou in 2012, it is reported that there were 78,000 new couples married, on average each couple spent 100,000 RMB on their wedding. But at the extreme, there were 20 weddings where over 500,000 RMB was spent in the first half of 2012, and handful, where the cost exceeded 1 Million RMB.……

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