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General e-commerce market

Currently, China has 242 Million online shoppers, approximately 43% of all the countries Internet users, and more than any other country in the world. This online consumer population is twice as large as that of Japan, and 75 Million more than that of the US. According to data from Iresearch, the Chinese market size of online shopping was worth 461 Billion RMB in 2010 and 773 Billion RMB in 2011, a 67.8% year on year increase. At the end of 2012, the online shopping market in China increased to 1,304 Billion RMB, a whopping 68.6% year on year growth. Web agency Go-Global forecasts the population of Chinese online shoppers will increase to 423 Million by 2016, generating sales of 2.8 Trillion RMB per year.……

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