In addition to wealthy businessmen, senior white-collar workers also contribute much to the market growth; their average monthly salary is typically over 10,000 RMB. Notably, the main purchasing power for luxury goods in the city comes from surrounding counties, and the main consumers are 30-50years old.

“The comfort and confidence you get when wearing a set of clothing costing 8,000 RMB is 10 times more than that wearing 800 RMB clothing. Others can judge your wealth and status from your dress style and clothing.” Miss Jiang, a SME owner. ….

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