Heritage also has an important part to play in modern Chinese culture and society. Using the same coma analogy, it is possible to understand how the period of the Cultural Revolution resulted in the detail of the historical culture and values of the centuries of the emperors being lost from daily modern communications; it had been forgotten or hidden. The modern Chinese therefore have a disconnect in their heritage that has become a buffer between the past and modern day life, and they have a need to fill it with something that could potentially fill that gap, and as importantly that inspires their imagination and vision of a cultured and mature society. Enter western luxury brands and their stories…

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