Content library

Oct
2013

Female affordable luxury and the future

The affordable luxury category for woman, is made up of designer brands that consumers need to put in a box they understand, and premium brands that have set their prices high in order to differentiate themselves from the huge fast fashion sector in the country. To the less experienced Chinese consumer, luxury status is initially based on price and little else, so it is easy to understand why this mix of brands is pushed together for simplicity…

The full article content is only available to Luxury Insights China subscribers.


Top