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May
2013

Effectively using the Chinese luxury media

The media has always had a strong position in Chinese society as a means of disseminating specific messages, and remains tightly monitored by the government. However, the historic trust placed in the media has in turn, led to a general belief amongst the population that companies spoken of in the luxury media can be trusted, because the media wouldn’t associate itself with untrusted sources, and added to which, brands that advertise or are reported on have enough money to pay for media coverage, so they are in China for the long term. ……
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