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Sep
2013

Delivering on a promise

It is quite possible that my experience as a Chinese customer and relative disappointment are of little importance here, and for those with less international experience, a Lamborghini hotel may deliver all they expected, which of course is good. But there are two points to be made here, the first being that Chinese luxury consumers are becoming knowledgable and more selective when it comes to luxury brands, and now have higher all round expectations of them and how they should interact. To assume that the name is enough to satisfy the guest is not necessarily a wise thing, because consumers will see through it if it is not supported by tangible evidence. …

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