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Current challenges of luxury e-commerce

Authenticity of product purchased is still the most important factor that consumers are concerned about above all and may stop them buying online. Reliable products are the guarantee of profitability for each site. 75% of the clothing on is directly authorised by the brand, whilst it is 25% from Net-A-Porter. This reliance on a good relationship with brands is critical, Shopbop is able to sell the latest collections online and directly ship to consumers from abroad, while Yoox is the provider and technical support for a number of luxury brand official online stores. …

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