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Apr
2014

Cruising consumer attitudes

To Chinese people, Cruising is a new way of travelling. Although more and more of them are willing to experience cruising over the past few years, a change in general travel habits can only be nurtured slowly. In the west, European and American tourists may take a cruise travel 3 to 4 times per year, but Chinese tourists are cruising once every 3 to 4 years in general.

Attracting Chinese tourists after the first novel cruise experience becomes a challenge for many cruises operators.

The first thing that should be noted is the difference in culture, consumer behavior and preferences between Chinese and Western consumers.

In the general design of a western cruise, there will be a lot of small, but exclusive restaurants and bars on board. The number of free buffet type restaurants that just aim to fill one’s stomach is limited.

Chinese people like free buffet restaurants! Cruise travel is expensive compared to taking cars, trains or flights, and consumers are reluctant to spend more during the…

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