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Mar
2014

Cosmetic products for men

According to estimates by Euromonitor, the market of skin care products for men expanded by 34% in 2011, more recent surveys are not available. However, the share of the cosmetic products for men within the overall cosmetics market is still relatively small at an estimated 12.7%. Oil-control and cleansing are the two major and most popular product groups with respect to men’s skin care requirements. While facial cleansers take the lion’s share of the market, demand for specialty products such as masks and sun-blocks is also on the rise, demonstrating that male Chinese consumers are paying more attention to skin conditions such as aging and coarseness…

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