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Consumer surveys in China: Reliable facts or questionable fiction?

In a rapidly changing market like this, nothing stands still for long; particularly consumer attitudes that are transient and can literally change day by day. Compounding the challenge in China are cultural habits that are not exclusive to this country, but are arguably more extreme here than in most other global luxury markets. In particular, embellishing the truth and in some cases, white lies among the population are a fact of life and the result of social pressure to appear more successful than you actually are. When a Chinese meets another person they don’t know well, they will always assume the other may not be telling the truth, quite possibly as a result of the fact that what they themselves are saying has also been puffed up to sound better. …

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