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May
2013

Consumer behavior towards shoes

Like women globally, Chinese ladies love and have a great affection for shoes that is directly related to their purchase behaviour. Some women buy shoes specifically for special occasions such as weddings and birthday parties, while others buy to match their clothing in terms of styles, colors and so on. In a survey of Chinese woman it was found that they owned 19 pairs of shoes on average, among which only 4 were regularly worn……
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