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Nov
2014

Chongqing: Consumer attitudes

The Chongqing regional government has carried out a series of luxury goods consumption surveys in order to attract the world’s top brands. Results show that the current Chongqing high-grade consumers are mainly concentrated in the middle-income groups rather than the rich. These groups’ have a monthly income of between 6,000 and 20,000 RMB, and account for 48.2% of the luxury consumption, 62.2% of them spend an average of 1,000 to 5,000 RMB a month on luxury items.

“The Chongqing consumer is crazy about luxury goods, I have to go to Europe for 5 or 6 times and order more than 10 million Euro worth of fall and winter products.” Chongqing fashion buyer Guo Ying said.

‘If more luxury brands’ enter the market, it will increase luxury consumption in Chongqing. Luxury consumers not only focus on the price, but also the category and style.’ according to Li Ming, a Vice General Manager of the Starlight 68 Square Plaza….

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