As the original home of tea, the Chinese love affair with the drink has deep cultural, spiritual and historical significance. From its origins in ancient China until today, consumption of tea has had a reverence associated with luxury. In China today, the purchase, investment and consumption of the highest quality tea involves big money, which as the benchmark of luxury in the country puts it alongside other internationally recognised items such as gold and wine. There is a saying in the Chinese tea industry: ‘if there were to be a worldwide known Chinese luxury brand, it should be a tea brand’. …

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