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Chinese boutique hotel guests

A 2012 survey of boutique hotel guests indicated that 40% of guests, and even 60% in some hotels are currently from overseas. Although the volume of domestic guests is not high and mainly made up of wealthy Chinese consumers, boutique hotels have expanded their reach into the middle class sector in coming years. The Sales Director of the hotel department from the Chinese travel company Citrip indicated that, ‘with more and more experience and knowledge of international business and lifestyle amongst the middle class, they are now looking for a more personalised stay experience beyond that offered in standardised chain hotels.’ …..

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