In parallel with the recovery of the market, the younger Chinese generation now have increased interest in luxury items than that of their parents. It is far more likely for them to buy luxury furniture for their new home when they marry, so the current period is a critical time for brands to build awareness in the market generally, and establish a strong connection between themselves and their future customers. And as importantly those who will make recommendations to others. These same consumers are likely to move to another home in later years or simply replace the furniture they already own. ….

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