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Aug
2014

Celebrity endorsement restrictions

The media has recently picked up on the fact that the government is close to final approval of a new policy that will restrict the terms under which celebrity endorsement can be used. This comes after years of film stars, musicians and even successful business names have been seen aligning themselves to almost any brand that will pay them to do so. Money has always talked and their face has always sold.

It has been odd, seeing a famous face on an advert for Chinese medicine on one street, and some metres away on another for earth moving equipment; the brand allegiances are a little odd. The aim of the government is not entirely clear, do they want to stop celebrities from making money by telling them that if they don’t eat baby food or drive an earthmover they cannot endorse them, or are they trying to curb the expansion of private businesses? ….

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