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In a country like China, presumption and assumption are difficult states of mind to adopt if you want to be successful; particularly because nothing is ever clear in communication with the Chinese unless it is explicit and often its not. ...

You will have read in previous articles in Luxury Insights China that the country is one of complete contradiction; not only in the luxury sector do we see this, but in all sectors and all walks of life. Double standards ...

Anyone who has had any interaction with Chinese consumers, whether in China or elsewhere in the world will no doubt agree that their manner and characteristics are not like those of other ...

Every observer of the Chinese luxury sector knows one thing at least about it; spending has slowed and so has the market growth in the last 24 months, and for many they ...

The marketing battle cry last year for most luxury brands revolved around their CRM system and the need to find new customers. It was about expanding the customer base and knowing who the purchasers were. The more cynical of us ...

Why brand stories captivate the Chinese imagination Imagine that for some reason you went into a coma and woke ten or twenty years later. Your recollections of what life was actually like before this point may have been diluted or even ...

Perhaps to the international observer, the near coincidence of the Christmas holidays, and Chinese New Year must be a gift from ...

As evolutions go, China and its people have made quantum leaps forward over the past few decades. Putting aside the money the country has generated, its ability to cope with such huge ...

Reading the Chinese consumer is the goal of every luxury brand, to know what they own, the way they think and what they will do next, have and will continue to be the holy grail for every marketer that wants ...

There was a time, not long ago, during which luxury brands could expect Chinese consumers to ‘come and buy’, rather than ‘having to sell’ to them. The vast majority of people walking ...

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