Our Blog

25
Oct

I have read a few articles recently that talk about the need for brands to sell lifestyle and not product. Forgive my bluntness, but this has been the case for the past 12 months or more and is in fact old news. However, what is apparent to me is that for a brand to demonstrate how its products are part of a lifestyle can be difficult. Yes a still image ...

03
Oct

In a market like China, there are many people vying to be seen as a valuable source of market information to those outside of the country, and one only has to do a simple search to see the number of websites offering assistance to those wanting to enter the luxury market here; it must be confusing to those looking. What always interests me is that when I read some sort of ...

16
Sep

Working in China and in the luxury sector means you meet some interesting people. Of course this is the English interpretation of ‘interesting’, by which I mean some can be while others are just bland. There are those who are genuinely in love with their job and put their heart and soul into it, and others for whom it’s a step on a ladder to relative power and money. Now ...

25
Aug

Twelve months ago, ‘affordable luxury’ was a designation that some brands used with pride, and others derided as a poor mans imitation of the real thing. The term of course was created to allow what were, and still are in the main premium brands to appeal to wannabe luxury consumers, and to start eating into the business of the genuine luxury brands. In China, we see many brands that at ...

09
Aug

There is often a misconception that people with a lot of money like to spend it freely and easily, the assumption appears to be that they have so much that they wont miss a small proportion of it. To some extent, this may be true for ‘new money’; those people who suddenly went from having little or a limited amount to be very wealthy, because they are tempted by everything ...

26
Jul

For the past few weeks, a team of our researchers have been gathering data for the 2013 H1 Brand Reach Review for China’s luxury brands. We monitor 152 luxury brands across the automotive, watch, jewellery and fashion sectors, and have done so for the past 12 months. The tipping point the market in China hit towards the end of 2012 caused a visible tremor to run through the sector, particularly ...

03
Jul

In the past week, I have started looking at the promotion of designer brands in China, a niche group of businesses that are only now beginning to gather a following. The challenge for any of these names in the past was that they were unknown, and ‘designer’ cloths meant little to most people. But naturally you have to start somewhere. What is interesting to note amongst many of the mid range ...

18
Jun

The last six months have seen the luxury market in China quoted as both an opportunity and a disaster for brands almost daily. One-day China is no longer going to save the industry, and the next it will. I have to say that often people with little or no real experience of either the Chinese luxury market, or Chinese culture write the stories, so the result doesn’t surprise me. I ...

09
Jun

Whenever I speak to someone new to the Chinese market, I always start with two statements. The first is that to learn China, you will probably have to forget everything else you know about doing business elsewhere in the world, and the second is that in China often things are back to front when compared to those in the west. Although both are not entirely universal, they apply in the ...

22
May

I am in no doubt that many senior managers working for luxury brands around the globe, know little about the nuances of Chinese culture, and the potential affect these can have on business and personal lives. Often what they might regard as a minor blip can be a big deal here, and sometimes, something that in the west would be seen as a major problem, is resolved quite simply. Since coming ...

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