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Feb
2014

Buying cars during the Chinese New Year

The Spring Festival is a traditional Chinese festival with thousands of years of history and that has created many interesting cultural phenomenon. Among these distinctive Chinese habits is buying large or expensive belongings including cars.

Phenomena like this must be harnessed as a key element of a marketing strategy for any brand.
For many consumers who have the intention to purchase a car, they often wait for the CNY period, and those who might be planning to buy in the spring or summer often get wrapped up in the emotions of the Spring Festival and become impulse buyers just before CNY. For car dealers knowing the peculiar buying habits at that time of year, many offer significant discounts or upgrades to attract consumers. Suppliers and consumers together create a very prosperous environment during the holiday period…

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