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Brand intensity demographics

The intensity of luxury presence across the top 15 cities is shown on the map below, beyond the tier one cities of Beijing and Shanghai, the key cities by region are Shenyang, Chengdu, Hangzhou and Guangzhou.

The graph below shows brand retail intensity compared to the mean index value across all four sectors. Outside of the tier one cities intensity drops to approximately 5% on average, declining over the sample to just above 2%. Read part two
of this special report for a further assessment of brand intensity demographics.

[Click to free download the full report]


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