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Oct
2013

Big verses longevity and heritage

In previous issues of Luxury Insights China, we have written of the increased emphasis among the Chinese luxury consumers to see and understand the heritage and brand DNA of the products in which they are investing, and this has caused many brands to introduce new and innovative ways to help consumers bond with the brand. Exhibitions and more personal product introductions being utilised by the more well established brands with large marketing budgets…

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