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Oct
2013

Being seen as ‘big’ carries great weight

Where is the line between mass market and luxury status in terms of the size and reach of a brand? In the more developed world luxury markets the expansiveness of a brand can create a perception of product or services that can be found anywhere by anyone, and its luxury status can be diminished. And in fact in China last year there was increased ‘burn out’ among luxury consumers of brands that appeared to be available in every mall…

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