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Avoiding the pain to make a gain

Over the next five years, we can expect to see more brands like Lamborghini enter the hospitality sector in China, and extend their connection to an audience far broader than those within their core sector. Many of those who visit and stay in a branded hotel of this type, may never be owners of the core product produced by the brand, yet they will remember the name of the hotel and their experience, and associate this with any further conversations with their circle or in their own purchase decisions. …

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