The summer period is traditionally slow for luxury retailers in China, and this year is slower than most according to some of those managing in the sector. Typically during August and September new stores begin to open in preparation for the Golden Week holiday period.

During July and August, this year, we have seen some new stores in new locations open, but fewer than in the previous year, and a number of re-openings. Existing stores have been refurbished to make them more engaging and typically larger than in the past, so that a wider product range can be included. Every brand is stretching beyond its traditional specialism to try and appeal to and capture a wider audience. …

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