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Aggressive expansion

As the first international hotel group entered China in 30 years ago, and the Intercontinental Hotel Group are the biggest international employers of the Chinese hotel industry. The group has already opened over 200 hotels in Greater China and has another 180 hotels under construction. According to the current plan, 100 of the 180 hotels will be opened within 3 years, and the group expects China to be as big as the US market in 10 years time.

Frits van Paasschen, the Global CEO of Starwood, announced in Shanghai in April 2014 that over the next two years the China strategy of the brand is to open a further 50 new hotels. Although the anti-corruption regulations have had a great impact on the hotel industry, he…

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