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Oct
2013

Adding the relevance

So for luxury brands wanting to sell in China, or in
fact to sell to Chinese overseas, the advice is to make yourself relevant to the new Chinese consumer, who is the old one but more educated and pragmatic. Culturally we must accept that they are quite different to other nationalities, and it’s the small differences the brand introduces that will win their hearts and minds…

The full article content is only available to Luxury Insights China subscribers.


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