About our teams

Our team is made up of highly experienced and educated Chinese and international individuals who work within teams to deliver our products and services. A single client may only require the skills of a single team, but in many cases, their needs are met with a multi-disciplinary approach involving business consultants, researchers, analysts and trainers.



The Insight team

The Insight team is made up of researchers and analyst who look the luxury market across its many sectors, the brands operating within those sectors and study consumer preferences and trends.They provide business and consumer research for luxury brands wanting to establish a physical presence in China to evaluate the opportunity potential, receptiveness of consumers and the actual costs of doing so.



The consulting team

The consulting team of experienced marketing and business management professionals, provide advice and guidance in the areas of China market entry, market development strategy, positioning, PR and brand building. Their skills are applicable to brands wanting to build awareness of their status and attract and engage with the travelling Chinese consumer, or those starting or building their physical presence on the ground in China.



The luxury training team

The luxury training team is made up of professional trainers who regularly work for luxury hotels and train their butlers, and those who work with luxury brands to deliver bespoke luxury retail training across their store network. Within this team are also specialist mystery shoppers who not only provide feedback to our clients, but also regularly mystery shop to inform the content of our retail training programmes. Members of the Consulting and Insights teams also regularly mystery shop as part of their research and consultancy work.


FDKG offers a unique market intelligence service, which is driven by a combination of robust understanding of the international luxury goods sector together with intimate local Chinese market insight. The multi-lingual team, based in Shanghai and London, has offered Thomas Lyte limitless support as we ourselves prepare our road map for an Asian launch. Added to this few organizations can match their detailed and hands-on appreciation of the burgeoning HNWI's segment. Thomas Lyte would not hesitate to recommend the FDKG to any luxury player who is serious about entering the Chinese sector.

Kevin Baker
CEO at Thomas Lyte

I had a very insightful luxury ethnographic safari with FDKG. They have great contacts in China, they love it, and apparently China loves them. That gives FDKG a unique opportunity to develop deep insights into what is going on there, and then share it with western companies such as Pernod Ricard. Even though we are well installed in Asia and China in particular, and have a lot of contacts and research studies ourselves, this type of intimate learning was invaluable for me.

Vadim Grogorian
Director of Creativity and Luxury at Pernod Ricard