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Jun
2014

A Wechat service account, a new tool to enhance consumer experience at Cartier

Launched in January 2011, WeChat has quickly risen to become one of the world’s most popular mobile messaging and social networking platforms. In July 2013, WeChat claimed that the app has over 400 million registered users and nearly 200 million monthly active users.

To provide a better consumer experience and promote the brand, Cartier has cooperated with Wechat to set up Catier Official Service Account in June this year.
Other than ‘Latest news’, ‘Brand history’, ‘Videos’ and other information that is offered by its competitors, Catier has also customized to app to include exclusive services specifically meet Chinese luxury consumer needs…

The full article content is only available to Luxury Insights China subscribers.


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