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Dec
2012

A stitch in 2012 starts a trend

2012 has been a difficult year for many luxury brands in China, particularly those in the fashion and accessory sector that have been here for a long time. As we reported in last month’s Luxury Insights China, some of these brands are suffering from over-exposure particularly amongst the more experienced consumers who are now looking for more personalised products and services.

For many of these long standing brands, they must continue their steady store expansion across central and western China, having already exploited the East, North and parts of the South, but how do they keep the existing customer base in these areas engaged? Consumer loyalty in China is generally poor…

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