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Tan Lun
Special Reports
May
2013
A new luxury retail business model
category : Tan Lun | Luxury insights China © 2016 FDKG Ltd.
The concept of selling products of luxury brands in a high street supermarket is likely to be regarded as sacrilege in most places in the world, how can products that sell for many $100’s upwards sit in close proximity to fresh fruit, meat, cans of beans and rice? Nobody with any marketing experience or common sense would do such a thing would they? Well, in fact they just might and in Hangzhou they have……
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