The concept of selling products of luxury brands in a high street supermarket is likely to be regarded as sacrilege in most places in the world, how can products that sell for many $100’s upwards sit in close proximity to fresh fruit, meat, cans of beans and rice? Nobody with any marketing experience or common sense would do such a thing would they? Well, in fact they just might and in Hangzhou they have……
The full article content is only available to Luxury Insights China subscribers.