To provide unique consumer experiences and further develop the market in China, Ferrari launched its exclusive tailor made service on 23th June 2014. The brand opened its first Tailor-Made Centre of the Asia Pacific in Shanghai aimed at HNWIs who want personalised services.

Now Chinese customers can choose their favorite material, color and surface decoration from three different series with the assistance and advice of professional designers to create a truly unique Ferrari meeting their personal needs. Ferrari have also said they will welcome consumers to propose new and innovative programs and materials to use on their own car and then the design center with check the technical feasibility and availability…

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