Archive for September, 2014

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In this month’s Tan Lun, ahead of the Golden Week holiday period in China we comment on what in fact is the talk of the international press, the fact that Chinese luxury consumers are younger than their international counterparts and ...

The last point to make here is that by establishing a reputation with Chinese consumers in China, a brand does not need to set up shop in China itself, those with money spend more when outside of the country than ...

I compare marketing to a dating show; you need to show or tell the person you are trying to attract about yourself so they start to build a connection with you. For luxury brands, by telling them where you are ...

Well before a brand new to China actually sets foot on the soil, it needs to have established a perception in the eyes and minds of the Chinese people through positioning online, and via print and social media. What people ...

In a country like China, presumption and assumption are difficult states of mind to adopt if you want to be successful; particularly because nothing is ever clear in communication with the Chinese unless it is explicit and often its not. ...

The print media in China has always been very valuable to luxury brands as a marketing tool, but unquestionably costly. Although consumer knowledge and sentiment has changed its is still one that they have used as the first port of ...

The majority of luxury print media in China is distributed to a database of consumers, luxury hotels, car dealerships, spa’s and other retail and leisure venues, and in some cases working with private banking. Some magazines have national coverage, while ...

In the May 2013 issue of Luxury Insights China we published some advice for our readership entitled ‘Effectively using the Chinese luxury media’ because at about that time, the market in China had slowed down and contracted, and we wanted ...

Sep
2014

Like Shanghai and Guangzhou, Xiamen was one of China's first batch of foreign trade ports. However the city has an additional advantage of facing Taiwan across the sea. It links closely to the outside world, via various modes of land, ...

The ages of luxury consumer groups in Xiamen are more evenly distributed than other cities, and they also have a relatively rational attitude towards luxury goods when compared to other second or third tier cities. The motivation for purchasing luxury ...

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